Hocks, Mary E. “Understanding Visual Rhetoric in Digital Writing Environments.”
College Composition and Communication 54.1 (2003): 629-656. Print.
Literacy demands of the 21st century cannot ignore the presence of digital writing environments. Visual rhetoric is the most common convention that makes literacy possible in non-traditional platforms. Hocks investigates how teaching and learning of visual rhetoric is possible. Visual rhetoric developed by instructors are analyzed as well as visual rhetoric designed by post secondary students. Inevitably, Hocks provides enough research and analysis for the reader to understand the cognitive process of evaluating visual rhetoric and how the result of this instructor student hypertext is a more informed, productive student. Post secondary students end up not only satisfied by what was learned, but by their contribution to the authentic learning experience.
Hocks cited audience stance, transparency, and hybridity as the keys to the operation of visual rhetoric in electronic environments. Audience stance is the ethos the author creates to engage their audience. Transparency is the use of established conventions such as print to help deliver the new visual rhetorical strategies. Imagine the transparency strategy as training wheels, and the development of new academic conventions as the bike without training wheels. Transparency is a tool to introduce new conventions. For example RSS feeds, would be a great example of an end result of transparency. Lastly, hybridity is a combination of visual and verbal design.
Hocks analyzed scholarly hypertexts from Anne Wysocki and Christine Boese. These two scholars appeared to have a goal of introducing their audiences to new academic conventions. They took into the account the needs of their audience and began with linear text. The more engaged the audience became within the hypertext, the more opportunities were available for new conventions. The audiences of these two hypertexts were not analyzed, however students reactions were investigated that were exposed to similar hypertexts on the world wide web. These results documented student exposure to new academic conventions via audience stance, transparency and hybridity. Students ended up enjoying an authentic learning experience where students were active not passive learners.
This article was interesting and informative because I never realized how important transparency was for us to make this transition into the world of hypertext. I agree we do use traditional rhetorical strategies from print and other sources to become comfortable in a digital environment, but we end up developing new rhetorical strategies in this setting, particularly with hypertext. As a digital native it seems natural to have these “visual literacies” that are maybe more of a conscious effort than I would have ever realized. In the past I had such a hard time understanding hypertext in print format because I was used to only reading text one way. Yet, in a digital environment the options of hypertext does provide a sense of freedom and dominance.